India is predicted to be the world’s fastest growing digital economy between now and 2027, recording compound annual growth of 9.6 per cent, according to Omdia forecasts based on metrics including internet connections, devices, entertainment subscriptions, payments, and enterprise IT spending.
Online advertising is set to become one of the fastest-growing segments of India’s rapidly expanding digital economy, according to forecasts by technology research company Omdia. Growth in digital advertising is rocketing in India, as marketers bet that video streaming, influencers and online shopping will win over more consumers in the world’s most populous nation. Simply sign up to the Indian business & finance myFT Digest - delivered directly to your inbox.
